Just recently, I was reading an online article in the East Bay Business Times, a California business-to-business newspaper, and I noticed a very effective ad for the San Ramon Valley Conference Center. It linked me to www.sanramonvalleyconferencecenter.com, the Web site for the conference site, where I was able to take a virtual tour of the facilities.

What I liked about the ad, which I find lacking in many other online ads, is the fact that it reached, to a great part, its targeted audience: local businesses and businesses that had an interest in that particular region in California. The ad was for something those readers would likely utilize. In addition, the ad really encouraged a click-through and when you go to the site, it was likely you would spend some time at the site seeing what the conference center offers.

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