[IMGCAP(1)]Given that tax prep businesses, like all businesses that depend on repeat customers, lose a portion of their client base each year, it is imperative they market themselves and attract new clients just to stay even.

Thanks to email and the Internet, tax businesses in general send a lot less print mail than they used to. Even so, print mail is making a bit of a comeback and many tax firms still use it to drive business during tax season. People get so many emails these days and many go straight to junk mail, go unread, or are just deleted.

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