PwC has released a new app designed to engage workers digitally to solve problems. Dubbed Digital Workforce Transformation, the app is part of a larger initiative from the firm to build digital culture within organizations.

The app is available to any organization, and businesses can sign up for a free demonstration before purchasing the paid service.

Through firm-conducted surveys, PwC found that 63 percent of businesses saw the lack of skilled teams as a key obstacle to digital innovation; 51 percent lack new data and technology integration; and 63 percent use obsolete technology. In addition, more than 80 percent of CEOs say they want to improve their own soft skills — such as engaging with coworkers effectively — and digital skills.

The new app aims to address these issues via PwC’s Digital Workforce Transformation initiative, which uses a four-step approach to build a digital culture. It starts with the app’s Digital Fitness Assessment, which enables businesses to gauge digital fluency of their team. The app then curates personalized digital training based on each user’s results, on topics including cybersecurity, blockchain, user experience, artificial intelligence and design thinking.

The four steps are:

● Assess – Develop a benchmark for organizational talent within digital.
● Advance – Receive content that is tailored and contextualized to your organization.
● Add – Determine your talents gaps, and start hiring differently.
● Accelerate – Deliver value and advance learning through real-life business application.

“Digital disruption can upend an industry, seemingly, overnight,” said PwC digital services leader Tom Puthiyamadam in a statement. “Many organizations looking to quickly strengthen their digital IQ think the solution is throwing money at new technology and seeing what sticks, but it really needs to start with people.”

“While we don’t know what the future will look like, there is one certainty: people will be more crucial than ever to shaping, deploying and powering new technology,” added Mike Fenlon, chief people officer at PwC. “Without the right people to guide transformation, investment in technology is aimless and sure to fail.”

The Digital Fitness engine and associated app is based on academic research from PwC’s Katzenbach Center, which houses experts in organizational, behavioral and cultural change.

For more information on the Digital Workforce Transformation App, click here.

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