Tax practitioners are working harder nowadays to keep up with a changing profession, an official with the American Institute of CPAs told attendees at Accounting Today’s Growth & Profitability Summit.
AICPA director of taxation Jina Etienne said in a keynote speech on Monday that many CPAs are now using social media such as Twitter, Facebook, LinkedIn and blogs. But while CPAs are using technology, they’re not always adopting technology in the most effective way. “It’s having an impact on our services,” said Etienne. “Revenues are staying consistent, but we’re working harder to keep those revenues.”
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