[IMGCAP(1)]Marketing is many things, but one thing it’s not is one dimensional.

Marketing can mean and represent many different things to many different people. Some people have developed their own definition or perception of marketing based on their own work and life experiences. Yet other people will harken back to their school days and define marketing from what they learned in textbooks and the classroom. In either case they are all pretty much walking down the same street, albeit a little differently, but looking for the same thing: new business.

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