Sam Levy gave a lot of thought to the name of the accounting firm he launched late last year. He didn't like "Levy & Co.," and "Levy & Associates" was already taken. His choice eventually came down to "Levy Tax & Consulting" or "Levy Tax & Advisory Services," and he picked the former.

"Answering the phone 'Levy T&A' just didn't sound right," he said with a laugh.

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