Every once and a while you come across a firm that knocks your socks off. Dezan Shira & Associates (dezshira.com) is just such a firm.

The firm, established in 1992, is a full-service China business advisory and tax practice that provides due diligence, legal structuring, and tax advice to foreign direct investors. It has clients from some 54 countries, and is a member of the Leading Edge Alliance.

I knew that after I met the firm’s founder, Chris Devonshire-Ellis, as I was just about to get on an elevator at a Las Vegas hotel. Two things immediately captivated me: Chris’s passion, and a publication that he gave me.

The magazine is China Briefing, a monthly China business magazine that covers legal, tax, and operational issues from the position of the international investor.  China Briefing has over 40,000 print readers a month and seven million Web views to the online version a year. Subscription is complimentary and is available in several languages, including English, French, German, Italian, Spanish, and Portuguese. The company that publishes China Briefing is wholly owned by Dezan Shira, which also owns publishes India Briefing.

There also is a fascinating Web site, About2point6billion.com, maintained by Dezan Shira, which states that the combined population of China and India of 2.6 billion represents the single largest market opportunity and global challenges facing the international businessman today. The following quote just confirmed what I sensed about the firm.

“New markets, new opportunities, evolving legal systems, investor-friendly tax incentives, infrastructure developments, talent pools, cultural awareness, political changes are all part of the new Asian trading block that is emerging. At 2point6billion.com, interested academics, business executives, and trade mission leaders can read about all these, contribute, listen, learn, make contacts, and get prepared for the global market resurgence of these dynamic, ancient, yet vital countries.

“2point6billion.com was designed by the China-India business advisory and tax consultancy Dezan Shira & Associates, main contributors to China Briefing and India Briefing, to enable western and international businessmen, in addition to their Indian and Chinese counterparts, to examine, discuss and explore the complexities of these two huge markets, conducting business with and within them, and the likely impact this will have on their own companies, countries, and globalization in general.”

The talk about globalization, and the escalating movement of convergence with international accounting standards has caught my eye and interest for some time, but my contact with Chris Devonshire-Ellis indicates to me that there are tremendous undiscovered opportunities for a number of your clients internationally, especially with regard to China and India. Those free publications offered by Dezan Shira & Associates are excellent starting points for those who really understand the significance of numbers. A good number to begin with is 2.6 billion.

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