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Some accountants bristle at the idea of selling their services.
January 27 -
Have ever completed a profitability analysis on your site? A website is perhaps one of the most valuable weapons in an accountants arsenal.
January 22 -
The financial information company Sageworks has entered into a strategic partnership with IndustryNewsletters, an email marketing company for accounting firms and other professional service firms.
January 20 -
WithumSmith+Brown has released another fun dance and music video, an annual tradition at the firm, highlighting a new logo that emphasizes the Withum brand.
January 12 -
A different designation would go a long way in helping CPAs preserve and promote our services.
December 27 -
In my column two weeks ago I offered to send a free copy of my Power Bites book and received over 150 requests.
December 14 -
I met someone last week and asked how she was doing with her accountant. She said everything was fine, but reduced the three interim quarterly visits to once every four months.
December 7 -
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Marketing and branding efforts within professional service firms have historically been directly toward current clients, potential clients and referral sources.
November 24 -
Blogging is one of the most rewarding ways accounting firms can reach out to an audience of clients and potential clients.
November 17