Sales and Marketing

Cross-selling is the lifeblood of every professional services firm, but it's also the bane of accounting firm partners.

What clients like to believe; Tax Court fun; auditing REITs; and other highlights from our favorite tax bloggers.

Firms often operate under the misconception that if someone has not sold accounting services, they never will.

Optimizing your presence online can maximize the reach of your client advisory services practice — and all your other practices, as well.

Podcasting is the new blogging. Everyone's doing it, and you should, too, right? Not so fast.

How do you charge sales tax when different kinds of digital product are sold together?

Starting a podcast is an investment, but it also has a very high potential upside for accountants.

A new Hinge study details the marketing tactics of high-growth accounting firms.

The Federal Trade Commission issued an order forbidding Intuit from describing its TurboTax software as free in any of its promotional materials unless the product is free for everyone.

You may have plenty of work, but is it the right kind of work?