Sales and Marketing

Forensic accounting firm Hagen, Streiff, Newton & Oshiro, has added Guidance Software’s EnCase Portable and Field Intelligence Model software to its practice.

IMGCAP(1)]As businesses seek to turn information into knowledge, CPAs will assume more advisory roles by combining traditional services with consulting services.

A Web service that matches small businesses with accountants is expanding into nine new markets.

Rainmaking skills are almost as important as technical proficiency. The ability to bring in business is a key skill that many firms need. There are far fewer accounting professionals capable of doing this than one would think. So as new graduates enter the profession, it is absolutely critical to contemplate how to develop these "soft skills," in addition to other accounting skills.

CALIF. ADOPTS 150-HOUR RULE

Everybody knows that after you build a Web site, you must drive traffic to it in the form of clients, prospects and referral sources. Without traffic, nothing is possible. It

Loucks, Adamek, Ashegian & Co. has changed its name to Sousa & Weber and expanded its services.

IMGCAP(1)]In my travels around the country one of the objections I hear most often from managing partners about the effectiveness of marketing is, “How do I determine the return on investment on my marketing/sales expenditures?”

IMGCAP(1)]On a personal level, social media offers an easy-to-use platform to share information and connect with friends.

IMGCAP(1)]Do you really know what your clients think of your firm, staff and services? Would they consider putting their work up for review? Are you meeting all their needs?