Sales and Marketing

IMGCAP(1)]Generally regarded as recession-proof, the accounting industry has been less affected than others by the recent economic turmoil hitting the U.S. economy.

IMGCAP(1)]Client retention is an essential ingredient of a solid marketing plan.

Accounting Today is soliciting submissions for its 2009 Technology Pacesetters, honoring value-added resellers that carry accounting software as a central part of their product line. Determining factors include: vendor awards, growth over the past year and participation on advisory boards and industry events.

Financial advisors and wealth managers are doing better with their business-building efforts by using marketing and social media, according to a new survey.

PDI Global has introduced a Social Media Starter Package to help more accounting firms incorporate social media into their marketing programs.

Regional CPA and business advisory firm Weaver and Tidwell has launched a Transaction Advisory Services practice, an arm providing due diligence and business valuations to private equity companies as well as companies in transition.

Accounting firm Anderson ZurMuehlen and software developer Forepoint have created a QuickBooks Conference Kit that allows CPA firms, QuickBooks ProAdvisors and others to host their own QuickBooks users conferences.

The knee-jerk reaction to the significant downturn in the economy isto cut, cut, cut - each and every expense line on your incomestatement.

Accounting firm Lyndon Group has created a privacy leadership services practice area tailored to servicing local small and midsized businesses.

Fox Coaching Associates has created HubStreet, a social networking site designed to bring together accountants, lawyers and bankers, and foster referrals.