Sales and Marketing

It’s one thing to be a leader within your firm, however, it’s quite another to also be a leader within your community.

iPro One and American Business have teamed up to offer insurance products that wealth management advisors at CPA firms can market to their clients.

Accounting firm WithumSmith+Brown has introduced a new consulting service to help businesses deal with the troubled economy.

I have visited many reception areas of professional service firms, had close interaction with hundred and hundreds of accountants, and am constantly exchanging business cards. At these times, being a reporter, I am always observing. I also more often than I would expect notice something that bothers me.

CPA firm Cottrill Arbutina Professional Services has acquired an eight-person tax and audit group from S.R. Snodgrass, expanding its reach in Western Pennsylvania and its auto dealership client base.

Got a new marketing superstar in your firm you want to recognize? Are they the type to push up their sleeves and get down in the trenches? Have their achievements caused heads to turn? If so, he/she could be the next Association for Accounting Marketing’s Annual Rookie of the Year.

Got a new marketing superstar in your firm you want to recognize? Are they the type to push up their sleeves and get down in the trenches? Have their achievements caused heads to turn? If so, he/she could be the next Association for Accounting Marketing’s Annual Rookie of the Year.

The American Institute of CPAs' business subsidiary CPA2Biz has signed a deal with Google to offer Google AdWords as a way for accounting firms to market and promote their services via local paid search ads.

Rand & Associates has launched a program aimed at helping small businesses weather the financial crisis.

Reilly, Penner & Benton said it has merged with another Wisconsin accounting firm, Ragsdale, Spitz & Reuschlein.