Sales and Marketing

  • The American Institute of CPAs' Private Companies Practice Section and the Texas Society of CPAs have begun their fifth annual survey of management policies at small and midsized CPA firms.

    May 22
  • Somerset CPAs has launched a video blog on YouTube to provide businesses with advice on growth.

    May 22
  • CPAs spend many hours studying accounting and tax rules and become very knowledgeable, with CPE insuring that they are fully conversant with any changes. In the very large firms, the training and education offered has a very interesting mix, as a good deal of it doesn’t deal with technical knowledge but on the softer skills that can actually contribute more to the success of the individual and the firm. This is readily apparent in the structured way mentoring is conducted in these larger firms. Mentors are trained, mentoring processes and procedures are established, the details of the mentoring program are communicated, and staff members participate in a prescribed manner. And why do larger firms spend so much time and money on mentoring? They see the success in the performance of those who complete the program, and are very happy with the ROI. Because of the limited resources of small firms, ROI on spending is extremely important and gets very close scrutiny. The problem is, in new areas like mentoring small firms, because of their lack of familiarity, often overspend and don’t get a good ROI. Small firms therefore need to be creative. I recently came across Mentoring Process for CPA/CAs--Third Edition, by Rex Gatto, that can be helpful in that regard. There is a roadmap to creating structured processes quickly, tools and tips for mentors, and advice for mentees on getting the most from mentoring. The book doesn’t pull any punches, such as when it is pointed out that the mentees’ best role is that of the listener, and warns mentors not to be sidetracked by the mentee who is an analyzer (overanalyzes facts), a whiner (complainer), a rejecter (not me!), a victim (poor me!) or a controller (talks too much). Equally important, the book tells mentees what they should look for when selecting a mentor. “When choosing a mentor, a mentor should be someone:

    May 19
  • What’s the first thing to know when considering membership in a professional services firm association?It’s not just about writing a check.

    May 18
  • “The problem is variously termed as silo thinking, silo vision, silo mentality, or the silo effect. This is evident when directors, departments, managers, teams or staff may be high performers individually, but fail to choreograph their activities to create peak performance for the organization.”

    May 5
  • Genworth Financial Investment Services has launched a new section of its Web site dedicated to practice management.

    May 5
  • Lynn A. Chiavaro coached one of the first college girls' basketball teams three decades ago and was inducted into the Hall of Fame for her accomplishments in the sport.

    May 1
  • How often do you visit other accounting firms? Many firm associations, when holding a meeting in a city where a firm member is located, often arrange for the attendees to visit that firm’s office in a guided presentation. The Practical Accountant editorial staff also periodically visits accounting firms, and the payoff for us, and also ultimately for our readers, is astounding. The last firm that we visited was Weiser in New York City, and the result was the same.

    April 28
  • Entertainment and sports accountant Mike Vaden and his Vaden Group have allied with regional accounting and business advisory firm Joseph Decosimo & Co. to form a business management practice aimed at the entertainment industry and high-net-worth individuals.

    April 28
  • Financial planning and advisory services have helped fuel an increase in revenues at CPA firms, according to a new study by the American Institute of CPAs and Moss Adams.

    April 27