Sales and Marketing

Thomson Reuters has released a pair of new client marketing newsletters for CPA firms seeking to grow their accounting, auditing and international tax practices.

Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?”

Thomson Reuters has released a tax act overview and monthly client marketing newsletter focused on the Affordable Care Act that tax, accounting and employee benefits firms can provide to clients, prospects and other contacts.

The Association for Accounting Marketing and Hinge Research Institute have released a study that examines overall marketing spending at accounting firms, including compensation for marketing staff, the top five spending categories, and detailed budget breakdowns by firm size and market location.

“Failure” is a word that has a definite negative connotation in the vocabulary of a managing partner or CEO, but in the new concept of leadership management a collaborative failure should not be observed as a bad occurrence.

If you have been reading these Art of Accounting articles, you probably know some of my early work history, but I will reiterate it here and complete it.

Service line diversification might be on your mind – and it should be.

Accounting firm marketers may finally start coming into their own

Many accounting firms go through ups and downs with their marketing and business development efforts.

Every accountant who wants to thrive, or at least survive in the ultra-competitive economy of today, must make sure that they take all the necessary steps to achieve maximum efficiency in all areas.