Sales and Marketing

Many firms are interested in inbound marketing, but most are unclear about how it works.

Tax and accounting product provider Tenenz Inc. has launched a new digital newsletter service for firms using its new Client Centric Communication tool.

’Tis the time of year when children daydream of possibilities. And, if you have ever seen a letter to Santa written by a seven-year-old, you know that the little ones often swing for the fences.

Accounting firms need to recognize the important differences between “client satisfaction” and “client loyalty,” according to a new whitepaper.

Accounting Today is in the midst of compiling its annual lists of the Top 100 Firms and Regional Leaders, and is looking for more top-notch accounting firms to consider.

Mark Twain once said, “The report of my death was an exaggeration,” upon learning that a newspaper carried his obituary. Talk about a bad way to start your day!

Launching a payroll practice does not have to be overwhelming, in fact if the right business model is adopted, starting a payroll venture can happen faster than one might think…and with far less stress.

Top 100 Firm Eide Bailly has launched the Eide Bailly Private Exchange, a private insurance exchange that offers businesses an alternative for health care coverage.

BAASS Business Solutions Inc. has formed a strategic alliance with Southeast Computer Solutions Inc., designed primarily to aid growth in its Sage ERP X3 business.

Ed Mendlowitz, a partner at WithumSmith+Brown, discusses how small CPA firms can benefit from conferences like Accounting Today's recent Growth & Profitability Summit in Orlando, in an interview with managing editor Tamika Cody.