-
Marketing and business development aren't the same thing at all
June 1 -
If you're still a linkedin skeptic, or are just gathering connections and going no further, you're letting a powerful tool slip through your fingers.
June 1 -
Client newsletters are the most widely used, often abused, and hotly debated marketing tactic for CPA firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it's a worthwhile tool, or how to improve your current newsletter.
June 1 -
CCH president and CEO Karen Abramson discusses how accountants are growing their firms as they and their clients recover from the economic downturn, and how they are dealing with changing regulations and IFRS, as well as mobile technology, in an interview with Accounting Today editor-in-chief Daniel Hood.
May 31
-
Guests at the Meet the Editors dinner at Keens Steakhouse in New York give their assessments of the many opportunities available to accountants for growing their practices. Interviewees include Craig Walker of Xero, Kerri Gibson of CCH Small Firm Services, LeeAnn McNeill of ADP Small Business Services, Scott Fleszar of the Tax & Accounting business of Thomson Reuters and Dave Clarke of Kashoo.
May 24
-
A recent survey of CPA firms identified marketing and business development as among the most important management issues facing these establishments.
May 6 -
Check out the digital edition of the May 2013 issue of Accounting Today.
May 6 -
Accounting Today is in the midst of collecting submissions for its 2013 ranking of the Top Firms by AUM.
May 1 -
-
