Sales and Marketing

Math and marketing don't always have the most harmonious relationship, as marketers at accounting firms are well aware.

Spring is a time of optimism, so it's a great time for accounting firms to look for fresh opportunities to grow the business. Here are five ways accounting firms can "fertilize" their existing efforts in order to jumpstart their business and grow deeper, stronger roots with clients.

It's important to try new approaches to building your business

When you work in a professional services firm with different locations, different practice areas and different industries (not counting different deadlines and "busy seasons"), it is quite challenging to pull everyone together and focus on one vision for your firm.

Microsoft confirmed it is trying to establish a BPO program for accounting firms behind cloud versions of its Dynamics NAV and GP ERP products.

Rebecca Ryan of Next Generation Consulting discusses with Accounting Today senior editor Danielle Lee how one firm overcame its managers' reluctance to go to networking events and pass out business cards to bring in more clients.

You’ve got enough work to keep a marketer busy full-time and you can afford to hire one, but what’s the best option: hire somebody in-house or work with an outside firm?

In the midst of busy season, Philadelphia-based tax accountants Drucker & Scaccetti are taking a moment to enjoy the lighter side of taxes -- by hosting a special exhibit of great cartoons about taxes.

Choosing my new running shoes was easy. Why? Helpful online insight, way beyond catalog details of size and price, guided me to the best decision. It showed the colors available, side-by-side price comparisons and helpful reviews from others— the perfect combination of status, context and impact.

Find out what accounting firm switched to the feline marketing craze…