Sales and Marketing

A new marketing blog, marketingideasforcpas.com, has been launched, offering strategies, tips and ideas for CPAs and accounting firms to effectively market their services.

United Nations Secretary-General Ban Ki-moon urged corporate leaders to back up their words about sustainable business practices with concrete actions at a KPMG-sponsored conference on sustainability.

Accounting, tax and consulting firm SingerLewak will open a new office in San Francisco to primarily serve venture capital-funded private businesses, along with public companies in the greater San Francisco area.

For most accounting firms, the Internet is game changing.

Over the past seven months, I've written two articles that should be combined in order to have a significant impact on firm profits. One was on the reliance on checklists and the other on pricing.

On a Friday morning in early December, some 150 accountants and staff boarded a Manhattan-bound R train. It's doubtful any of their fellow commuters guessed they were all from the CPA firm of WithumSmith+Brown.

For many mid-market accounting firms, the status and activities of the Big Four are of passing interest, but not much more. but EOS accountants LLP has charted an innovative and successful growth strategy by linking with the big Four and other firms.

And so firms of all sizes are engaging in some form of social media efforts, which can range anywhere from gaining basic knowledge of all the available tools and sites, to hiring specific personnel or even having everyone in the firm contribute to social media initiatives.

Baker Tilly International said Friday that revenues of its global accounting firm network grew 5 percent to $3.2 billion for the year ending June 30, 2011.

Bank of America has begun offering financing to CPA firms to help them fund mergers and acquisitions, expand their facilities, buy equipment and software, and other purposes.