Sales and Marketing

Mayer Hoffman McCann has updated and enhanced its Web site to provide more multimedia content and connect visitors to the experts and services offered by the firm.

Accounting firms don't necessarily need to take a Mr. Rogers' neighborhood approach in dealing with small business clients - but it certainly doesn't hurt.

Client lists and client loyalty are built by a number of factors, including personal relationships and satisfaction with the work completed.

The Association for Accounting Marketing has a new leadership team in place.

IMGCAP(1)]Business development seems to be the buzzword of 2011 (probably fourth behind cloud, social media, and merger).

IMGCAP(1)]I came into the financial industry through ad agencies in the 1980s. Back then, I was the head marketing writer for a large national financial firm. So, I’ve got a pretty broad and extensive background. Does that experience qualify me to manage your marketing? No.