Sales and Marketing

IMGCAP(1)]I think it’s safe to say no one really likes to receive negative feedback on a service their firm provides.

Sage North America announced new programs Monday to support business partners in preparing their businesses to deliver cloud-based services to their customers through a new educational curriculum, and the Sage Partner Marketing Platform.

Skoda Minotti has acquired Cleveland marketing firm Hilty Moore & Associates, Inc. along with the company’s visual marketing division, BrandEyeD.

Love was in the air at this year's Association for Accounting Marketing Summit in Chicago.

As if running a CPA firm didn't pose enough wrenching decisions for owners and managing partners on an almost daily basis, selecting a suitable framework for expansion has traditionally added to the litany of leadership headaches.

Sometimes I drive by a strip mall and I see it's under construction and getting a facelift. Off come the signs written in that 1960s-style cursive and on come new signs with updated colors and symbols that don't seem to mean anything but must be conveying a subliminal message, because those chain stores paid a designer a boatload of cash to create it.

Not all complex problems require a complex solution, and a more elaborate solution doesn't automatically make it a better one. Bigger and faster is simply bigger and faster; it's not better.

Sam Levy gave a lot of thought to the name of the accounting firm he launched late last year. He didn't like "Levy & Co.," and "Levy & Associates" was already taken. His choice eventually came down to "Levy Tax & Consulting" or "Levy Tax & Advisory Services," and he picked the former.

IMGCAP(1)]Legendary Rock & Roll Hall of Famer David Bowie released “Changes” in 1972. Decades later it became the unofficial song for many businesses kicking off a change campaign for their company. What do a business change campaign and the song “Changes” have in common?