Sales and Marketing

The Association for Accounting Marketing has released a report documenting compensation trends across a number of marketing, business development and sales positions within the accounting industry.

BKD LLP has introduced a mobile app version of its Web site, HealthCareReformInsights.com, showcasing the accounting firm’s health care consulting practice for Android phone users.

IMGCAP(1)]It goes without saying that over the past 10 years, technology and social media have changed the way we do business.

Smolin Lupin’s accountants and consultants plan to host a free symposium for business owners next Thursday on how to avoid business problems.

Knowing and communicating the value of you and your firm to both existing and prospective clients can often be the critical elements that help not only strengthen client relationships and win new business, but differentiate your practice from the competition.

IMGCAP(1)]There are certain topics that when brought up in conversations will usually elicit strong opinions supporting one side or the other.

IMGCAP(1)]What is your brand? It’s your service, client satisfaction, your niche expertise, your community involvement; it’s everything your firm does.

Accounting firm Councilor Buchanan & Mitchell has launched a new brand this month in conjunction with the firm’s 90th anniversary.

Meyers Norris Penny, one of Canada’s largest chartered accounting and business consulting firms, has changed its name to its often referred to acronym of MNP and unveiled a new accompanying logo.