Sales and Marketing

Financial advisors and wealth managers cited referrals from existing clients as the most successful way of gaining new clients, while the most popular marketing tactic was sponsoring or hosting events that allow for face-to-face networking.

IMGCAP(1)]When most accountants are asked, “What is branding?” they are quick to answer, “a logo.” And they are partially correct; a strong logo should be the foundation of your brand. But it’s so much more too.

Struggling with the whole social media thing? Don't know a tweet from a twit? Can't decide if your company should have a Facebook page? Trying to understand the value of LinkedIn? I know a guy who's figured it all out. His name is Bill. "I'm a social media god," he told me recently.

How relevant is the classic line from the 1939 movie The Wizard of Oz, "I don't think we're in Kansas anymore," in today's world of marketing and business development for accounting firms?

Marketing doesn't have to consume a great deal of your time, but putting in some upfront thought can save you many hours and the expense of campaigns that land in the "flop" pile.

Flashpoint Marketing, a marketing and lead generation firm serving the accounting profession, said its principal, Brian Swanson, has obtained certification by the Search Engine Marketing Professionals Organization in search engine marketing.

Just to preface this upcoming viewpoint, I in no way am endorsing or have been funded by a particular product vendor, but there comes a time when you can sit on the sidelines only so long without stating the obvious.

An overwhelming majority of small business owners plan to spend more money on their businesses in 2011, according to a new survey.

IMGCAP(1)]With the support of the unwritten writers prerogative, how relevant is the classic line from the 1939 movie The Wizard of Oz, “I don’t think we’re in Kansas anymore,” in today’s world of marketing and business development for accounting firms?

THE FUTURE OF ACCOUNTING MARKETING