Sales and Marketing

IMGCAP(1)]Many businesses have been reluctant to start using social media, and for good reason.

When it comes to social media, it's all about domination - at least it is for Andrew Rose of Naden/Lean in Timonium, Md.

It's all about blogging these days ... who's writing, what's being said, and what to do with the information.

IMGCAP(1)]The accounting field may appear at first to be almost the opposite of sales. After all, you’re not trying to get a hospital to buy the latest x-ray machine. But the truth is: If you’re in business, you’re in sales. That’s the only way you can sustain and grow your accounting practice.

Accounting firm Clayton & McKervey has opened a Chinese Web site to attract Chinese businesses expanding to the United States.

Freed Maxick & Battaglia has hired PR strategist and communications professional Emily Alexandria Burns as the firm’s e-marketing and communications specialist.

BizActions, a company that provides customized e-mail newsletters that CPAs can send to their clients, has introduced Dashboard 2.0, the latest version of its desktop application that displays organized, up-to-date information about clients’ newsletter readership.

ConvergenceCoaching has brought on Jack G. Lee III as a new partner in the CPA firm leadership and marketing coaching group.

Schutte & Hilgendorf has expanded its audit practice to include governmental auditing and accounting services.

Accounting Today has announced its first annual Growth & Profitability Summit, to be held Nov. 17-18 at the Wynn Las Vegas Hotel in Las Vegas.