Branding

The online payments solutions provider formerly known as AffiniPay has rebranded itself as 8am, meant to reflect the company's evolution into a unified business platform.

How do we expect more people to join the accounting profession if we don't brand it properly?

SafeSend announced the rebrand of SafeSend Suite to SafeSend One, which now features the new Next Gen Gather AI solution to help professionals gather client documents.

Very few firms are asking themselves how they can make sure their client service associates are doing the very best job they can.

Right Networks, an accounting-centered cloud solutions provider, has changed its name to Rightworks.

Whether you're exhibiting or attending, here are four tips for making the most out of events.

A look at the strengths, weaknesses, opportunities and threats of tools like ChatGPT in promoting professional services.

The first step is to take a step back and answer some important questions about your practice.

Plus, GBS Tax and Bookkeeping rebrands as Cleer Tax and Bookkeeping; ITA looks for new president; and other news from the accounting tech world.

Plus, Bill.com changes branding to just 'Bill'; AltExchange releases Tax Center solution for alternative investments; and other news and updates from the accounting technology world.

The Loveland, Colorado-based firm formerly known as KCoe Isom is planning to add a Regional Leader in Montana in January.

The accounting and tax prep software giant unveiled a new logo, which it says the evolution of its products over the years.

This the second rebranding for the Top 100 Firm, which focuses on food and agriculture clients, since it was formed by a merger in 2014.

The AI-based accounts receivable software developer announced it has changed its name to Aiwyn.

The provider of cloud-based audit and accounting software has revised its global brand to reflect changes within the industry.

Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.

The two Top 100 Firms unveiled the name Wednesday for their combined firm, Forvis, which stands for 'forward vision.'

The rebranding comes along with a number of enhancements to the company's platform.

The champion golfer was quoted making comments about the PGA Tour, a rival golf league sponsored by Saudi Arabia, and slain journalist Jamal Khashoggi.