Branding

The tax preparation company, which is building out its own financial services business, says Square's new brand "would improperly capitalize on the goodwill and consumer trust cultivated by [H&R] Block since 1955."

The use of a .cpa domain allows practitioners to strengthen their brand identity in online communications and provides better security and resistance to Internet fraud, such as phishing and spoofing.

Firms need to take an active role in defining their employment brand if they want to maximize its value.

Within 24 hours, the American Institute of CPAs said it had resolved the issue.

The international firm aims to raise its profile with large, multinational clients.

As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.

Rebranding is about much more than just new logos.

Two firm networks are shortening their names, adopting the brands Moore North America and Andersen.

How your brand is shaped in the digital world is affected by online content.

Dean Dorton Allen Ford will again sponsor racehorse Tax this Saturday, who recently participated in the Belmont Stakes and Jim Dandy Stakes.

As an accounting firm, you are only as good as people perceive you to be.

Does your firm need a brand tune-up?

The Lexington, Kentucky firm will sponsor the contending horse in all three races of the Triple Crown.

The new marketing and advertising campaign uses the slogan, “Success Is Personal.”

Despite gentle nudges, love taps and tactics to shorten the cycle time, the process is slow and the lag time is painful.

For my lunch with Jody Padar, I put together a list of the most important issues in running a CPA practice.

The ICPAS has rebranded the long-running event as ICPAS Summit18, the latest in a series of changes in the accounting trade show world.

The wealth management firm is changing its name and leadership structure to reflect its relationship with Wipfli, effective June 1.

The names of more than 220 member firms will be changing as part of the latest rebranding.

The workshops, led by consultant Danetha Doe, will focus on how branding is the top way accountants can stay ahead of the curve.