Branding

As an accounting firm, you are only as good as people perceive you to be.

Does your firm need a brand tune-up?

The Lexington, Kentucky firm will sponsor the contending horse in all three races of the Triple Crown.

The new marketing and advertising campaign uses the slogan, “Success Is Personal.”

Despite gentle nudges, love taps and tactics to shorten the cycle time, the process is slow and the lag time is painful.

For my lunch with Jody Padar, I put together a list of the most important issues in running a CPA practice.

The ICPAS has rebranded the long-running event as ICPAS Summit18, the latest in a series of changes in the accounting trade show world.

The wealth management firm is changing its name and leadership structure to reflect its relationship with Wipfli, effective June 1.

The names of more than 220 member firms will be changing as part of the latest rebranding.

The workshops, led by consultant Danetha Doe, will focus on how branding is the top way accountants can stay ahead of the curve.