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The new marketing and advertising campaign uses the slogan, “Success Is Personal.”
November 7 -
Despite gentle nudges, love taps and tactics to shorten the cycle time, the process is slow and the lag time is painful.
August 14Build Your Firm -
For my lunch with Jody Padar, I put together a list of the most important issues in running a CPA practice.
August 13WithumSmith+Brown PC CPAs -
The ICPAS has rebranded the long-running event as ICPAS Summit18, the latest in a series of changes in the accounting trade show world.
August 8 -
The wealth management firm is changing its name and leadership structure to reflect its relationship with Wipfli, effective June 1.
June 4 -
The names of more than 220 member firms will be changing as part of the latest rebranding.
May 9 -
The workshops, led by consultant Danetha Doe, will focus on how branding is the top way accountants can stay ahead of the curve.
April 17 -
The accounting profession is undergoing seismic changes. How can a firm thrive in such an uncertain environment?
February 27Hinge -
The Top 100 Firm will resume the identity of one of its predecessor firms.
October 12 -
A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.
October 11