Branding

The Top 100 Firm will resume the identity of one of its predecessor firms.

A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.

I think branding is very important. Everyone and every business has a brand. Inattention to branding creates a brand that might not be what you would like, but nevertheless you will have a brand. Branding needs deliberate attention.

Names are a sensitive topic, especially to partners who have earned their name on the letterhead.

Refreshing a practice’s image often finds accountants considering a new moniker; in this podcast, Aprio managing partner and CEO Richard Kopelman and chief marketing officer Danielle Berg share what led them to an unusual new name for their Top 100 Firm.

WeiserMazars rebrands; UHY welcomes a Mozambique firm; plus a roundup of firm news from across the country.

Building a strong brand helps you stand out in the marketplace and draw new clients.

WNDE staff members volunteer at local carnival; Keiter adds a new practice; plus a roundup of firm news from across the country.