Client strategies

After all, you’re not selling soap. Or are you?

Traditional approaches to marketing and lead generation are becoming less and less effective for accountants. Build trust first.

Most professional service firms spend very little to mitigate attrition and improve loyalty.

In the first installment of a regular column, Darren Root explains why there is no better time to challenge traditional thinking and work to make your firm better every day.

Communicate and carry yourself in a manner that boosts perception with clients and stakeholders.

Last week we had our annual Partners’ Network Power Breakfast. Here are some highlights.