Client strategies

A to-do list for firms and accountants looking to make progress in the New Year.

There’s a reason why 20 percent of surfers catch 80 percent of the waves.

The rapid pace of technology innovation and its impact on the accounting industry cannot be ignored.

You may bring 10 years of accounting experience from a great firm, but that doesn’t mean you’ll have a full roster of clients on day one.

All of your employees can boost your bottom line, says Angie Grissom of the Rainmaker Companies -- they just need to know how.

After all, you’re not selling soap. Or are you?

Traditional approaches to marketing and lead generation are becoming less and less effective for accountants. Build trust first.

Most professional service firms spend very little to mitigate attrition and improve loyalty.

In the first installment of a regular column, Darren Root explains why there is no better time to challenge traditional thinking and work to make your firm better every day.

Communicate and carry yourself in a manner that boosts perception with clients and stakeholders.

Last week we had our annual Partners’ Network Power Breakfast. Here are some highlights.

As we head into the new year, a question I keep hearing from CPAs is: “How do I start raising my fees?”