Digital marketing

If you thought YouTube only featured videos of cute babies and stupid pet tricks, think again.

‘You’ve Got to Earn It’ aims to boost the relevance of the profession in the face of challenges from technology.

Periodically, every farmer will go around and pluck the low-hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.

Despite gentle nudges, love taps and tactics to shorten the cycle time, the process is slow and the lag time is painful.

It’s tough to stand out as a professional services firm these days, especially in a field like accounting.

Successful firms were more likely to be satisfied with their marketing strategies and follow a written strategic plan than low-performing firms.

QuickBooks expert Hector Garcia explains how he uses video to boost his practice and better serve his clients.

Many colleagues and clients get tangled in the daily merry-go-round that consumes much of their time while pushing aside creative, innovative and big picture thinking about their business, how they got there and where they are going.

Social media is a powerful business tool that accounting firms are often quick to dismiss as an extra.

There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.