Digital marketing

The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.

How can marketing teams ensure their firms’ websites effectively generate leads and provide useful information for clients?

There are things more powerful than relationships when it comes to driving referrals.

Technology is seen as a solution for time management, labor shortages, communication and collaboration. Accounting firms are no exception.

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.

Five steps for letting small-business clients know about the new rules that could save them significant sums.

In the accounting profession, the “product” isn’t always tangible.

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.

No successful accounting firm should attempt to grow their business without a solid sales and marketing strategy. Here are some tips from Lee Frederiksen, managing partner of Hinge.