Marketing

The world of accounting can be a harsh environment. How do you stand out in a crowded field?

Firms need to take an active role in defining their employment brand if they want to maximize its value.

To get more business, accountants need to invest more in the time they spend face to face with prospective clients.

Researching new business prospects before picking up the phone or sending an email will help you determine whether they are a good fit for your accounting firm’s services.

Scams of the season; the size of the IRC; how to market next year; and other highlights from our favorite tax bloggers.

Writing a weekly column forces me to always be looking for ideas and has made me much more observant of what goes on in the public accounting profession as a whole and also within firms of all sizes.

These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.

Within 24 hours, the American Institute of CPAs said it had resolved the issue.

I’ve learned through trial and (lots of) error there are three basic approaches to building a website and newsletter for your firm.

Rehman’s Mitch Reno says, ‘This goes beyond marketing.’