Marketing

Accounting firms need to leverage their pipelines and sales professionals for success.

The Association for Accounting Marketing is seeking nominations for its Marketing Achievement Awards and Marketer of the Year award.

The use of a .cpa domain allows practitioners to strengthen their brand identity in online communications and provides better security and resistance to Internet fraud, such as phishing and spoofing.

The world of accounting can be a harsh environment. How do you stand out in a crowded field?

Firms need to take an active role in defining their employment brand if they want to maximize its value.

To get more business, accountants need to invest more in the time they spend face to face with prospective clients.

Researching new business prospects before picking up the phone or sending an email will help you determine whether they are a good fit for your accounting firm’s services.

Scams of the season; the size of the IRC; how to market next year; and other highlights from our favorite tax bloggers.

Writing a weekly column forces me to always be looking for ideas and has made me much more observant of what goes on in the public accounting profession as a whole and also within firms of all sizes.

These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.

Within 24 hours, the American Institute of CPAs said it had resolved the issue.

I’ve learned through trial and (lots of) error there are three basic approaches to building a website and newsletter for your firm.

Rehman’s Mitch Reno says, ‘This goes beyond marketing.’

The international firm aims to raise its profile with large, multinational clients.

Having a well-polished digital presence is now a must-have. Learn more about the changing face of referrals and why you might be inadvertently repelling them.

Here are seven best practices to boost your website’s efficiency and effectiveness.

Accounting firms should apply these valuable tools to thrive through the pandemic.

The Institute of Management Accountants has launched a new promotional campaign to highlight the role of Certified Management Accountants in real-world situations.

As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.

We need to excite clients, potential clients and staff. For this, we need marketing skills.