Social media

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue.

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.

Every business owner knows that a social media strategy is necessary to remain relevant in today’s digital world. However, not everyone knows how to effectively use social media to listen to your clients and manage your firm’s reputation.

A photo of your shiny new car or your chic holiday cottage may lead the taxman to your door.

In today’s digitally driven world, properly utilizing social media is necessary for companies who want to remain relevant and competitive—and that includes accounting firms.

Google’s helping with hiring; Microsoft’s getting rid of passwords; and eight more developments that matter to your firm and your clients.

Thomson Reuters has introduced Checkpoint Marketing for Firms Emerging Tax and Regulation Alerts to allow accounting firms to keep clients informed about new and proposed tax legislation and regulatory changes.

The software now has several integration points with LinkedIn, and plans to expand to Europe.

Online presence and social media use are some of the most effective ways to attract Millennial talent.

A marketing expert offers a guide for how not to engage online.

From an app that helps you avoid unconscious bias in the workplace, to retail getting big boosts, here's what you missed.

Feeling overwhelmed by the many options available today for raising the profile of your firm? Here are some more.

A billion accounts hacked at Yahoo; real-time translation on Skype; businesses going entirely cashless; and other recent developments you and your clients should know about.

Building technology into your hiring narrative can be the best way to find and retain employees.

Facebook is integrating Instagram and Messenger for business; Microsoft builds a CRM tool for small businesses; and more tech developments.