Websites

To garner a return on your firm’s content, it must be picked up by search engines, then viewed and acted on by readers.

The American Institute of CPAs has been selected to oversee the newly minted Internet domain, .cpa, by the Internet’s global governing body.

It is imperative that your content for your accounting firm’s website be engaging and relevant to your readers.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.

Your firm’s website is a powerful lead generation tool. When used wisely, your site will attract new clients, and in turn boost your bottom line.

One of the easiest ways to create a strong brand image is often treated as an afterthought or it’s overlooked entirely.

If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

Don't be a one-trick pony.

Most accounting firms in this day and age have a website. The problem is that most websites are not created equal.

Behavioral retargeting may help increase conversions among potential clients.

Rootworks, a member-based education organization for accounting firms, has introduced Grow, an online platform for its 500 member firms.

A new survey by a website catering to pawnshop customers finds they're not getting much benefit from tax reform.

People don’t typically think of research and development when they think of banks, retailers, brokers, insurance companies, hedge funds and financial service companies. However, many of these companies have large IT departments that are developing software for their own operations.

What happens after busy season is pretty much under your control.

How can marketing teams ensure their firms’ websites effectively generate leads and provide useful information for clients?

There are things more powerful than relationships when it comes to driving referrals.

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.

Yelp Inc. can’t shield the identify of an anonymous reviewer who posted allegedly defamatory statements about a tax preparer.

The Financial Accounting Standards Board has created a new web page to help companies implement its new standards.