Websites

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

The use of a .cpa domain allows practitioners to strengthen their brand identity in online communications and provides better security and resistance to Internet fraud, such as phishing and spoofing.

Within 24 hours, the American Institute of CPAs said it had resolved the issue.

I’ve learned through trial and (lots of) error there are three basic approaches to building a website and newsletter for your firm.

Your firm’s online presence has never been more critical to your success.

Here are seven best practices to boost your website’s efficiency and effectiveness.

An advanced website platform and larger-scale communications strategy are critical going forward.

Marketing in the profession is undergoing a revolution, fundamentally changing how firms promote themselves and develop new business.

Launching a website for an accounting firm is not an easy task and can seem overwhelming. Here are some tips.

Before you decide to go it alone when it comes to your website maintenance, consider what that entails

No matter how small or niche-oriented your accounting practice is, a high-quality website is essential.

To garner a return on your firm’s content, it must be picked up by search engines, then viewed and acted on by readers.

The American Institute of CPAs has been selected to oversee the newly minted Internet domain, .cpa, by the Internet’s global governing body.

It is imperative that your content for your accounting firm’s website be engaging and relevant to your readers.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.

Your firm’s website is a powerful lead generation tool. When used wisely, your site will attract new clients, and in turn boost your bottom line.

One of the easiest ways to create a strong brand image is often treated as an afterthought or it’s overlooked entirely.

If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

Don't be a one-trick pony.

Most accounting firms in this day and age have a website. The problem is that most websites are not created equal.