COVID-19 has just turned your website into a rainmaker
The COVID-19 pandemic has dramatically altered the professional services landscape, accelerating the trend toward working remotely, limiting face-to-face client and prospect interactions, and generally pushing business activities online, including many accounting services.
As a result, websites are becoming increasingly valuable business tools, especially for business development. In other words, the coronavirus has just turned your website into your rainmaker.
It would be difficult to overestimate the value of your website as the accounting industry environment evolves to meet the new reality of a post-pandemic environment. Both clients and prospects will rely even more upon your website to research, understand and access your services.
One thing is certain — your firm’s website will play a critical role in virtually every aspect of your accounting practice, including a key role in developing new business. To ensure your firm is maximizing its online presence, here are seven best practices to boost your website’s efficiency and effectiveness: