Lee Frederiksen

The accounting profession is undergoing seismic changes. How can a firm thrive in such an uncertain environment?

There are things more powerful than relationships when it comes to driving referrals.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.

Brand research can help you determine where you’re creating value and what’s most important to potential clients.

To be successful, a professional services firm needs to go where the money is.

No successful accounting firm should attempt to grow their business without a solid sales and marketing strategy. Here are some tips from Lee Frederiksen, managing partner of Hinge.

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy.

Professional services companies such as CPA firms are unique animals when it comes to marketing.

Most firms face a never-ending challenge finding and acquiring new clients. According to a recent study, over 70 percent of firms make business development a major priority. Here are five basic mistakes that undermine many firms’ ability to attract new business.

Adding new practice niches is good, right? Well, yes and no.