AT Think

The AICPA announced on Tuesday that the AICPA Legacy Scholarship application is now available on ThisWayToCPA.com for the 2015-2016 academic year. The new application process allows students to fill out a single application for all four AICPA Legacy Scholarship awards.

The Institute of Internal Auditors is sending out a survey in 23 languages to internal auditors around the world in an effort to gauge the opinions of audit professionals across the globe.

A top compliant of clients is that their CPAs aren’t proactive. However, it’s just these types of quick and easy marketing tasks that, in the client mind, are often the definition of proactivity! So, remember, quick and easy can be effective – whether it is your personal marketing efforts – or your next meal.

Each year, nearly 5,000 students from 95 colleges and universities across the country learn more about high-level tax and accounting policy issues and compete for cash prizes in PwC’s Challenge competition. This year, a tean of four undergraduate students from University of Washington were announced as the 2014 Challenge Accounting Competition National Finals winner.

A new study finds that U.S.-based multinational corporations move an average of $12 billion in taxable income back into the country each year without paying taxes, thanks to complex mergers and acquisitions.

Earlier this month, the Illinois CPA Society hosted this year's Mary T. Washington Wylie (MTWW) Internship Preparation Program, providing 25 minority college students with access to training and resources essential in the transition from student to professional.

Between today's focus on globalization and an increase in regulations, there's a new complexity to the role of accountant, requiring both deep skills and broad business knowledge in order to succeed. To fully prepare accounting professionals, the online Capella University has launched an Accounting CPA pathway specialization as part of its Bachelor of Science in Business online degree program.

The small business mentoring organization SCORE has compiled some new statistics demonstrating how much time and money small businesses spend each year on accounting, taxes and payroll administration.

KPMG announced today the members of an advisory council, comprised of proven leaders across business, sports, and the media, who will help guide the seminal KPMG Women’s Leadership Summit. The summit, hosted on-site during the KPMG Women’s PGA Championship this upcoming June, will serve to bring many of today’s most accomplished women together to inspire the next generation of women leaders.

The start of a new year always holds lots of possibilities. This year, we asked a handful of people what they think the top trends will be for accounting marketing. Here is what you should be watching and exploring in 2015.