Client acquisition

Just as the rising generations of accountants have very different characteristics from the baby boomer generation, so does the rising generation of clients, according to Sarah Dobek of Inovautus Consulting.

And Deloitte maintains its strong performance from the first quarter.

As an accounting firm, you are only as good as people perceive you to be.

The key is to focus on the firm’s top two tiers of clients, says Rainmaker Companies’ Adelaide Ness.

To garner a return on your firm’s content, it must be picked up by search engines, then viewed and acted on by readers.

Use idea filters for a big impact.

All partners and partner candidates in small and midsized CPA firms are very aware they need to originate new business each and every year.

It is imperative that your content for your accounting firm’s website be engaging and relevant to your readers.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.

Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.