Practice Management

There are good reasons some firms haven’t moved to the cloud yet, but one firm’s migration demonstrates the benefits.

Accounting firms are spending more of their marketing dollars on sponsorships than on advertising, despite getting negative returns from sponsorships, according to a new study.

How firms are spending their budgets is shifting, according to the 2017 Hinge/Association for Accounting Marketing survey. AAM executive director Lauren Clemmer draws valuable lessons from the poll results.

I have always tried to run my practice as the business that it was. As such, I used certain numbers or metrics to evaluate how I was doing. I did this when I started out and every step along the way as my practice grew.

Modern PM systems are growing to encompass more and more aspects of a firm.

Marketing an accounting firm to prospective clients can be a challenge.

Bennett Thrasher relaunches website; AICPA introduces “Yesterday’s Tomorrow” financial literacy game; and more news from CPA offices across the country.

Sikich names new nonprofit partner-in-charge; Baker Tilly appoints M&D tax partner; and other recent hires, promotions and personnel news from firms across the country.

Life can be tough for smaller and solo practices, but for every development and obstacle, there are opportunities out there, too.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.