Growth strategies

Investing in D&I is good for accounting firms’ bottom line.

Take an exponential approach at your firm, not an incremental one.

As the trusted advisor, you need to assume the role of the point person, or integrator.

CPA firms have lost sight of their central mission: building client value.

Setting a growth goal is about much more than picking a percentage -- firms need to dive deeper to understand what it will really take to hit that goal, says Bob Lewis of The Visionary Group -- and they need to make sure they have people who can bring in the new business they need.

Marketing directors and partners at accounting firms share the same goal: advancing the firm’s brand and helping it achieve specific growth and profitability targets.

For years, accounting firms have relied on firm partners to use their personal and professional connections, charisma, and contacts to “make it rain” — to bring in new business and revenue that would enable the firm to grow and succeed.

The Avantax Wealth Management parent views HK Financial as another way of working with CPAs and tax professionals branching into the field.

The clients and markets of the future will require firms and accountants to think more clearly about the investments and effort they want to put into developing new capabilities, according to consultant Gale Crosley.

Start 2020 by firing yourself as the boss, CEO or managing partner. Then rehire yourself. As the new, CEO what would you do to justify the confidence you had in you?