5 marketing priorities to keep your firm relevant
Accounting firms are challenged by marketing in the best of times — not knowing what to allocate, who to engage, or how to measure. Throw in an international pandemic, and even the best of intentions are turned upside down. Now that the initial chaos is settling down and we are slowly adjusting to our new normal, firms are having to reassess the way they do a big part of their business — sales, marketing, and service.
Whether you’re relying on a single professional or team or are outsourcing the function, your ability to prioritize the marketing and sales function could help determine whether your firm is a pandemic victim or victor.
Where to begin?
First and foremost, your firm needs to ensure it has a well-communicated strategy to maintain existing business and compete for new business in this new, virtual world. This thoughtful marketing strategy should be aligned with the goals of the firm, enhancing tactics to support growth.
Here are five things to consider: