Skoda Minotti Acquires Marketing Firm

Skoda Minotti has acquired Cleveland marketing firm Hilty Moore & Associates, Inc. along with the company’s visual marketing division, BrandEyeD.

The acquisition enhances the depth of marketing resources available to serve Skoda Minotti Marketing Services’ growing client base. In addition to bringing enhanced marketing research expertise , the acquisition of HM&A will complement Skoda Minotti Marketing Services' ability to provide strategic planning, channel marketing programs and other marketing services. The team of professionals joining Skoda Minotti brings with them experience working with companies in the industrial, health care and energy sectors. The team has completed over 1,750 engagements for over 100 firms, ranging from small businesses to Fortune 100 companies, around the world.

BrandEyeD expands Skoda Minotti’s marketing capabilities by providing solutions for a wide range of branding and visual communication initiatives. Visual marketing services now offered by Skoda Minotti include retail design and planning, point-of-purchase graphics and fixtures, sign design and production, branded window décor and total program management.

“We’re excited to continue the rapid growth of our Marketing Services group with this strategic acquisition,” said Skoda Minotti chairman Greg Skoda in a statement. “We look forward to providing our clients with expanded service offerings and marketing expertise to help them reach their marketing goals and objectives.”

Among the professionals joining Skoda Minotti Marketing Services as a result of the acquisition are HM&A managing partner John C. Moore and BrandEyeD president John F. Kallmeyer..

For reprint and licensing requests for this article, click here.
Marketing M&A
MORE FROM ACCOUNTING TODAY