Tax preparers inundated with filing this time of year have differing opinions about whether promoting themselves during tax season is worth doing – some value it for improving cash flow into the summer and the rest of 2017, and for building a solid base for next tax season, while others rely on word of mouth.

As in-season hours available for networking in person evaporate, many preparers turn to social media to keep in front of prospects, with about one in five practitioners routinely use social media for marketing, according to a recent survey by the National Society of Accountants, with most opting for Facebook or LinkedIn.

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