Sales and Marketing

A Gen X CMO and a millenial manager from Rehmann discuss this new tool's impact on client service and marketing.

The Lexington, Kentucky firm will sponsor the contending horse in all three races of the Triple Crown.

Are you using a flawed approach to market your accounting firm?

One of the easiest ways to create a strong brand image is often treated as an afterthought or it’s overlooked entirely.

When it comes to promoting new services, firms want to start by being subtle.

Only after you have empirical validation that something new could work should you make major changes at your firm.

If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

Word of mouth was once an accounting firm’s primary means of gaining new clients, but these days, your prospective customers likely rely on search engines.

Accountants need a strategy to make them stand out from their competitors.

Ten key attributes separate them from the pack.