Sales and Marketing

Marketing directors and partners at accounting firms share the same goal: advancing the firm’s brand and helping it achieve specific growth and profitability targets.

For years, accounting firms have relied on firm partners to use their personal and professional connections, charisma, and contacts to “make it rain” — to bring in new business and revenue that would enable the firm to grow and succeed.

Get working on it now, before the filing season rush begins.

How about a “Christmas” letter about your practice, describing how you did professionally, what you wish you had done and what you now resolve to do next year?

Today’s complex and highly integrated business environment often requires multiple stakeholders to take part in decision-making.

The executive director of the Association for Accounting Marketing is retiring at the end of the year for unspecified health reasons.

Like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing.

Firms need to focus on actively encouraging client referrals.

Marketing in the profession is undergoing a revolution, fundamentally changing how firms promote themselves and develop new business.

Two firm networks are shortening their names, adopting the brands Moore North America and Andersen.