Sales and Marketing

To garner a return on your firm’s content, it must be picked up by search engines, then viewed and acted on by readers.

The old model of the lone-wolf extrovert who drums up business single-handedly is changing, with roles for more and more members of the firm in business development, says Sarah Dobek of Inovautus Consulting.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.

Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

Your firm’s website is a powerful lead generation tool. When used wisely, your site will attract new clients, and in turn boost your bottom line.

A Gen X CMO and a millenial manager from Rehmann discuss this new tool's impact on client service and marketing.

The Lexington, Kentucky firm will sponsor the contending horse in all three races of the Triple Crown.

Are you using a flawed approach to market your accounting firm?

One of the easiest ways to create a strong brand image is often treated as an afterthought or it’s overlooked entirely.