Sales and Marketing

Check out the digital edition of the September 2013 issue of Accounting Today.

Your firm may be successful today, but everyone knows that success can be fleeting unless you’re continuously thinking ahead to identify and win the next client.

Tips and tactics for the new wave of digital tools

I had long suspected that there was a strong disconnect between CPA partners’ perceptions about practice growth initiatives and their actions and behavior.

The Association for Accounting Marketing will be hiring its first chief executive officer, representing the first staff hire for the national trade association.

David Weiner, CEO of Microsoft Dynamics partner UXC Eclipse USA, explains how being a technology consultant has changed drastically in the last 25 years and being a VAR is more about service than software than ever.

Software partner veteran Terry Petrzelka, now a valued advisor and consultant to vendors and resellers discusses the top concerns for accounting technology consultants in this monthly Q&A series.

Clients expect you to know about accounting. Impress them by showing you know about their field as well.

Social media is all about powerful communication tools

This Kentucky firm leads the way in serving the horse business