Sales and Marketing

In the first part of a two-part series, we look at the value of joining an international firm network or association

I don’t know about you, but there’s nothing like blistering 90-degree days with high humidity and quick-forming violent afternoon thunderstorms to get your adrenaline going. Or going in the wrong direction.

Whether it’s locked in audit and tax preparation systems, time and billing records, or lying dormant in individual Excel files, there’s a huge amount of value in data residing in CPA firms’ information systems simply waiting to be mined and turned into profitability and growth.

Coaching and consulting firm PartnersCoach has introduced a Partner-Pipeline program that provides a developmental approach to building future leaders within accounting firms.

Acumatica has launched a campaign to add new reseller partners by mailing out a pair of “flip flop” sandals complete with a URL to the registration site for the company’s upcoming partner conference.

I read an article recently on AmEx OpenForum that I found profoundly disturbing. It seems that if you aren't happy in your job, you are not alone. In fact, you are in the majority!

Beth Wiener, partner-in-charge of the Alternative Investment Group at Marcum, sat down with Accounting Today’s managing editor Tamika Cody to share what she does to pave the way for rising female leaders in the accounting profession.

Most CPAs these days consider themselves the trusted advisor, yet few are clearly separating themselves from their competitors. iLumen chief executive Rob Ganjon explains how practitioners can look to current tools to help make that distinction.

Paul Dunn, chairman of the business giving organization Buy1GIVE1 and founder of Results Accountants' Systems, discusses with Accounting Today senior Danielle Lee how firms can motivate their leaders and set a mission that inspires them and their clients.

Paul Dunn, chairman of the business giving organization Buy1GIVE1 and founder of Results Accountants' Systems and the Accountants' Boot Camp process, talks with Accounting Today senior editor Danielle Lee at the Practitioners Symposium and Tech+ Conference about how firms can create an inspiring environment that attracts managers, staff and clients to join the business.