Sales and Marketing

The problem with your CRM system isn't usually about your CRM system. It's about you. It's the way it's been set up. It's the way it's been implemented. It's the way it's managed.

Accounting firms attempting to establish a comprehensive online profile should start with the accounts they likely already own: their Web site, Twitter feed, linkedin page and blog.

Four firms showcase how they are becoming more social

Many promising young partners fail to make the transition to equity partner, which is where the true rewards of partnership lie.

Keeping your clients happy is one key aspect of positive marketing. Although it’s often overlooked, keeping your employees happy is another.

How many times has your CPA firm implemented a process or technology change only to find out later that just a fraction of the firm is following the new process or leveraging all the features of the technology solution? If you answered something along the lines of “all the time,” don’t worry. You are not alone.

Rebranding, CPA Education Day, Awards and more…

Tax seminars, new websites, new service to help clients gauge M&A deal values and more...

Last November, marketing professionals at BKR International demonstrated the challenge that surrounds creating a culture.

Marketing is many things, but one thing it’s not is one dimensional.